What is a headless CMS?

Online users are interacting with your brand on an increasing number of channels and devices. A headless CMS enables you to create and distribute content to all of these places from one system.
Headless multichannel CMS

The traditional CMS

A traditional Content Management System (CMS) is where you have one back-end system (where you create your content), which delivers content to one front-end presentation layer (typically your website).

That was sufficient 15 years ago. Now, you need to be able to deliver your content to your website, social media, smart home devices, podcast platforms, etc.

One way to do this is to have separate backend systems for each channel. But what a cumbersome task to juggle with 10 different tools to – basically – publish one piece of content…

So, another way of doing it is to have one back-end system for all your channels. That is a headless CMS.

The headless CMS

A headless Content Management System has no default front-end system. Instead, it is front-end agnostic, which means that your content is raw and can be published anywhere through any framework. By getting rid of the front-end delivery layer, your CMS is suddenly a content-only data source waiting for a place to deliver the content.

Front-end developers are then free to build as many “heads” as they like, for however many channels they want to serve content to, e.g. websites, apps, kiosks, and smartwatches. To retrieve the content for each channel, the headless publishing platform responds to API calls.

What is an API?

API stands for Application Programming Interface, which is a software interface that allows one piece of software to interact with another piece of software. A good API makes it easier to develop an integration between two programs by providing all the building blocks, which are then put together by a developer. Being able to connect digital asset management systems like CUE DAM, internal messaging apps like Slack, and planning tools like Trello can have a tremendous impact on journalists’ satisfaction with your tech stack, as well as your organization’s overall efficiency.

Our headless solutions

Our headless solutions provide media companies and enterprises with full front-end freedom. With CUE, you are able to create and manage content from a central interface while distributing it to any front-end channel.

Multichannel publishing

The headless technology is what makes multichannel publishing possible on our CUE Publishing Platform. Watch how it works here.

Take a closer look at CUE

Request a demo so we can show you CUE in action.

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