Product experience management (PXM)
Today’s enterprises seek to deliver strong and seamless digital customer experiences across all channels to better address their customers’ needs and to drive loyalty and conversion.
Boost your conversions with product content
Better product content also means better business: Managing product experiences along the customer journey will boost your sales. It can help to drive conversion in B2C retail or enrich product experience in B2B manufacturing.
Product detail pages that are rich with descriptions, images, and videos have four times the engagement and the conversion rate versus pages without a proper description and only two images (Source: Forrester — PIM and DAM are the power couple for your content strategy (October 2020)).
Extending the value of product data
Based on the master data of your products, you need to explain the benefits of your products to your customers – by creating assets and content such as images, videos, text, brochures, and instruction manuals.
But it is not enough to do this in just one language: you need to address various markets in different regions, in multiple languages with diverse localizations. And you need to optimize your content for each of the digital output channels.
Yet there are more dimensions to address: you may need variations across different brands, for different seasons when selling your product, all the way to audience-specific targeted messaging. How can you handle all these variations consistently without duplicating data and lots of manual work?
The challenges of disconnected PIM, DAM, and CMS platforms
Cover the full customer journey
Today’s customer journeys span across all channels. Product experience management can help you to extend your reach and drive conversion in every touchpoint of your market:
- Deliver engaging and personalized product content across digital touchpoints, consistently and effectively
- Distribute digital content to any channel in native formats
- Increase productivity, maximize efficiency, and reduce costs in marketing operations
Turning product data into rich customer experiences
CUE Content Hub integrates seamlessly with product information management (PIM) systems, such as Stibo Systems’ STEP master data management platform.
Stibo Systems’ STEP creates a single, centralized version of the truth for product data and ensures that enterprises and their value chain partners are provided with accurate and timely product data. This empowers manufacturers, suppliers, and retailers to build a competitive advantage by launching the right products at the right place at the right time.
By integrating relevant product data, digital assets, content, and channels in a single platform enterprise streamline its marketing operations as well as gains efficiencies across a broader part of the organization. At the same time, the integration between data and content empowers enterprises to cut through multiple layers of operational complexity.
Connecting PIM, DAM, and CMS
Enjoy the benefits of reduced complexity and increased operational efficiency. PXM solutions like CUE Content Hub are unifying product information management (PIM), digital asset management (DAM), and content management in one platform.
Brochure: CUE Content Hub
CUE Content Hub integrates seamlessly with Product Information Management (PIM) systems, such as Stibo Systems’ STEP Master Data Management platform. Learn more in this brochure.
How to create premium content efficiently
Product experience management in CUE
Deliver engaging customer experiences — without operational complexity.
Frequently asked questions
How is CUE Content Hub different from the digital asset management system (DAM) included in STEP from Stibo Systems?
STEP has built-in DAM capabilities optimized to handle assets for all product information management (PIM) related processes. However, if you are looking to expand the use of DAM for your marketing team, CUE Content Hub is the tool of choice. It provides an optimized user interface for marketing use cases. It also includes marketing resource management/campaign planning tools. The deep integration with STEP enables you to create product-data-driven experiences at scale with ease while maintaining consistency.
What is PXM (product experience management)?
Product experience management – according to Gartner, the customer experience optimized one-to-one management of product data and content (& digital assets).
What is PIM (product information management)?
Gartner defines product information management (PIM) as the channel-neutral one-to-n management of product data and content (& digital assets). Your PIM system centralizes all product data and product assets for distribution. There is no differentiation by channel or audience.
PIM vs PXM what are the differences?
PIM means product information management – storing all relevant information about each product in a channel-neutral format in a centralized system. You could call this the "what" about your products. PXM means product experience management. It can be considered the "why" and "how" of your products. You create audience-specific content that explains to each of your target segments why they need and how they benefit from your products - with information based on the PIM data.
What is PCM (product content management)?
Gartner defines product experience management (PXM) as the customer experience optimized one-to-one management of product data and content (& digital assets). You create targeted content for various audiences and customer segments. The goal is to deliver the contextually best and personalized experience for each of your customers.
What is the difference between PIM and MDM and PXM?
PIM can be considered as a subset of MDM as it only focuses on master data for products. MDM stores master data for all business processes across an enterprise to ensure consistency and correctness. PXM can be viewed as a logical extension of PIM by specific marketing use cases, such as creating targeted enriched content around products based on the master data and assets for various channels and audiences.