Marketing content hub for enterprises
Compelling content builds strong brands and accelerates sales. CUE Content Hub is a digital experience platform (DXP) that empowers enterprises to engage customers across an entire journey.
Helping enterprises achieve marketing success
CUE Content Hub delivers business value
Turn customer experience into sales
Deliver rich, targeted digital experiences to every touchpoint on the customer journey.
Strengthen brand image
Increase the power of your brand through consistent communications and branding.
Reduce complexity, increase efficiency
Manage multi-dimensional digital marketing across brands, markets, target groups, and more.
Deliver connected digital experiences
CUE Content Hub is your end-to-end DXP solution for planning, creating, and distributing marketing content in the omnichannel space.
By combining product information management (PIM), digital asset management (DAM), and content management (CMS) into one integrated marketing content hub, CUE powers the creation and delivery of connected multichannel customer experiences – quickly, efficiently, and seamlessly.
One-stop hub for digital marketing
CUE serves as your centralized interface for product data, digital assets, and marketing content.
Through its smart integrations, CUE enables you to automate creation and distribution, serve rich content at scale, and engage your customers with targeted experiences across all touchpoints.
By putting your data and assets to work, CUE simplifies your marketing operations and lets you manage the entire content value chain with ease, from brief to final content delivery.
Manage complexity with ease
CUE Content Hub helps you manage the increasing complexity of today's multi-dimensional business operations.
Break down channel silos and ensure consistency across websites, social media, apps, newsletters, and other digital channels. Launch multi-market, multi-language campaigns in one go. Keep teams and resources focused with clear and efficient workflows.
CUE Content Hub highlights
Central marketing content hub
Manage marketing content for a growing number of channels, products, markets, and audiences:
- Create content twice as fast, with less resources
- Automate creation and distribution of multichannel content
- Create and manage multichannel content from a single interface
Cover the full customer journey
Extend your reach and drive conversion in every touchpoint on the customer journey:
- Deliver engaging content across digital touchpoints, consistently and effectively
- Distribute digital content to any channel in native formats
- Increase productivity, maximize efficiency, and reduce costs in marketing operations
Create rich content at scale
Automate and scale up the production of rich product content for e-commerce:
- Create and distribute rich product experiences for e-commerce sites and other digital outlets
- Automate content production through seamless conversion of product data into marketing content
- Increase content production without adding extra team resources
Manage assets to perfection
Increase efficiency and impact through enterprise-scale digital asset management:
- Manage and organize a continuous flow of product variants and new assets
- Enable intelligent use of digital assets through reuse of curated product metadata
- Maintain creative consistency across channels and outputs automatically
Connect product data to the customer journey
CUE Content Hub provides a seamless connection from master data to marketing content by integrating PIM, DAM, and CMS technologies in a single DXP solution.
With CUE, enterprises can streamline their marketing operations and cut through multiple layers of complexity, such as tailoring product content to specific markets, regions and languages.
Content creation reinvented
Open and scalable platform
CUE Content Hub is built to scale – quickly and effortlessly.
With its open, modular, and microservice-based architecture, CUE supports enterprises that rely on millions of digital assets, thousands of product pages, hundreds of content editors, and an ever-growing customer base.
External 3rd party tools, services, and apps are easily connected, enabling you to scale your DXP as your business needs evolve or market situation changes.
Brochure: CUE Content Hub
CUE Content Hub integrates seamlessly with Product Information Management (PIM) systems, such as Stibo Systems’ STEP Master Data Management platform. Learn more in this brochure.
Frequently asked questions
What is a content hub?
A content hub is a single, integrated solution that unifies content and asset planning, collaboration, production, management, and distribution. It becomes "the heart" of all your digital engagement channels and powers them with consistent content and assets.
How does a content hub help me as a marketer?
A content hub centralizes all asset and content creation processes. So as a marketer, you always have an overview of all tasks. You can ensure brand consistency across all channels and markets, plus timely delivery of all campaigns in all territories.
How is CUE Content Hub different from a standard digital asset management system (DAM)?
CUE Content Hub leverages our proven, enterprise digital asset management at its core. It adds a user interface targeted to marketing professionals. Marketing resource management tools enable collaboration and campaign planning. Our deep integration with STEP from Stibo Systems allows you to create product-data-driven experiences at scale with ease.
How is CUE Content Hub different from the digital asset management system (DAM) included in STEP from Stibo Systems?
STEP has built-in DAM capabilities optimized to handle assets for all product information management (PIM) related processes. However, if you are looking to expand the use of DAM for your marketing team, CUE Content Hub is the tool of choice. It provides an optimized user interface for marketing use cases. It also includes marketing resource management/campaign planning tools. The deep integration with STEP enables you to create product-data-driven experiences at scale with ease while maintaining consistency.
PIM vs PXM what are the differences?
PIM means product information management – storing all relevant information about each product in a channel-neutral format in a centralized system. You could call this the "what" about your products. PXM means product experience management. It can be considered the "why" and "how" of your products. You create audience-specific content that explains to each of your target segments why they need and how they benefit from your products - with information based on the PIM data.
What are the benefits of a cloud-operated service vs an on premises installation?
With a cloud-operated service, you get a turn-key system operated by Stibo DX. You do not need to worry about purchasing hardware or hiring people for operations through your IT team. Also, all updates to the software are done by the Stibo DX, so you are always on the newest version of the software and benefit from new features automatically.