A redesigned format, quality content, and high journalistic rigor was the core philosophy of OEM's renewed "El Sol de Mexico".
As part of an extensive identity renewal, Organización Editorial Mexicana redesigned its flagship newspaper, El Sol de Mexico, in 2018. The move was part of a broad initiative that includes restructuring newsroom workflows across more than 50 newspapers, as well as integrating print and digital operations.
Under the slogan “easy to read, easy to carry”, both the format and the content of El Sol de Mexico’s newspaper changed. Improved navigation, clearer news hierarchy, a dynamic visual presentation, and more analysis are just some of the changes that has provided added value to their readers.
’A commitment to modernity and credibility’
“At a time when the world journalism industry is perceived to be down, and thousands of publishing companies seek to resolve their crisis by reducing editorial staff and circulation, Organización Editorial Mexicana is committed to investing in technological modernization and human talent”, El Sol de Mexico wrote in an article about the relaunch.
In the times of social media, unidentified sources and "fake news", OEM believes it is imperative that news companies be strengthened, regardless of their platforms. “Today, more than ever, there is a need for credible journalism that generates community and better serves society.”
The changes are not restricted to the print newspaper. OEM has also undertaken improvements to digital platforms with the launch of El Sol de Mexico's new, faster website, and the physical positioning of the online editorial team in the center of El Sol de Mexico’s newsroom. “This commitment to modernity and credibility extends to all of our platforms. Our editorial offerings cover 360 degrees: comprehensive and round-the-clock”, the El Sol de Mexico article concludes.
With the relaunch, El Sol de Mexico also gained a faster, more intuitive and mobile-friendly news site. User-friendliness and engagement are paramount on the new site.
‘One newsroom to supply them all’
The redesign of El Sol de Mexico’s print and digital platforms was just the beginning. It was part of a larger strategy where El Sol de Mexico served as the basis for an overall transformation of all other OEM newspapers and websites. Thus, since 2018, OEM has relaunched their 50 newspapers and accompanying websites.
“El Sol de México represents the center of our ambitious project,” said Francisco Torres Vázquez, Executive Vice President of OEM. “Working with the Stibo DX structure is the first step. We are just starting”.
"The idea is for El Sol de México to be the 'hub' (center of operations) of the rest of the newspaper network, feeding at least 25% of the information”, said Martha Ramos, National Managing Editor at OEM.
The journey toward this major relaunch began in October 2015, when Francisco Torres Vázquez bought a full publishing suite from Stibo DX. “When the decision was made to break into the digital era, we sought a company that shared our philosophy, had a product that was sufficiently developed, and had the proven ability to meet the needs of a group as big and diverse as OEM,” Torres Vázquez said about the partnership with Stibo DX.
Stibo DX has not only been a vendor for the OEM project, but also a team of digitaln transformation consultants. “It would be impossible to conceive the global project OEM is developing without the program support that Stibo DX has provided”, says Martha Ramos. Throughout the El Sol de Mexico project, Stibo DX consultants and technicians assisted with training, system setup and go-live support for more than 100 users at the flagship location.
Organización Editorial Mexicana is the largest news organization in Latin America, with approximately 3,500 newsroom employees, 50 newspapers, 43 websites, 24 radio stations and a centralized news agency.