Aarhus, Denmark – 1.10.2026 – Stibo DX has announced a new strategic agreement with Mediahuis, one of Europe’s leading media groups, further expanding the partnership between the two organizations and establishing the Cue media enterprise platform as a unified platform across Mediahuis brands, countries, and channels. The agreement marks a significant milestone in Mediahuis’ ongoing digital transformation journey and represents one of Stibo DX’s largest strategic customer transitions to its SaaS platform model.
By moving toward a unified platform, Mediahuis will be able to simplify its technology landscape while providing teams with the flexibility required to support editorial planning, collaboration, content creation, asset management, and multichannel delivery across the group.
The Cue media enterprise platform’s modular, fully integrated architecture enables organizations to consolidate critical capabilities on a unified foundation, helping reduce system fragmentation, simplify operations and scale efficiently across brands, channels and formats to support future growth.
“Modern media organizations
need technology that allows them
to innovate without increasing
complexity and cost,”
Lars Bjørn Falkenberg
CEO of Stibo DX
“This agreement reflects a shared vision for the future of modern media operations. A unified platform will support Mediahuis’s continued growth across brands and markets, providing a scalable foundation for more connected and efficient operations.“
The agreement is particularly significant because of Mediahuis’ scale and complexity. With more than 70 brands, a daily reach of approximately 9.7 million consumers, and a strategic ambition to increase digital revenue, Mediahuis represents one of the most advanced and ambitious media groups in Europe.
The expanded partnership serves as an important reference for enterprise-scale platform transformation and demonstrates how large media organizations can modernize media operations through a phased, scalable approach to transformation.
“The AI disruption on top of the digital transformation requires our newsrooms to change fast,” said Peter Soetens, CEO Technology at Mediahuis.
“Using the best
technology possible at scale
across our group helps us stay
focused on producing trusted,
distinctive journalism for our
readers, viewers and listeners all
while consumption patterns and
distribution mechanisms
are changing,”
Peter Soetens,
CEO Technology at Mediahuis.
“We look forward to working more closely together with Stibo DX in the next few years, building the platforms that will support our brands to stay successful on the long term.”
About Stibo DX
Stibo DX is the company behind Cue, the media enterprise platform built for modern media operations. Cue empowers multimedia hybrids to improve planning, collaboration, and distribution across all formats and channels, integrating workflows to eliminate tool fragmentation and reduce technological overhead.
By connecting people, processes, and technology, the platform helps media organizations reduce operational costs, decrease time-to-publish, and scale content delivery across various formats. With extensive media experience, Stibo DX supports media organizations in navigating today’s media while preparing for tomorrow’s demands.
Stibo DX employs over 225 people and is part of Stibo Software Group, owned by the Stibo Foundation, established in 1794 in Aarhus, Denmark. As part of a stable and forward-looking enterprise group, Stibo DX is committed to building long-term relationships and delivering sustained value to its customers
Media Contact:
Barbara Hennekens, VP of Marketing
E-mail: bah@stibodx.com
Phone: +45 21 33 84 05
About Mediahuis
Mediahuis is a leading European media group operating in Belgium, the Netherlands, Ireland, Luxembourg, and Germany. As a publisher, Mediahuis believes unconditionally in independent journalism and strong, trusted brands. The group’s portfolio includes influential daily newspapers, news sites, magazines, radio stations, and digital marketplaces. With a focus on digital growth, operational efficiency, and sustainable value creation, Mediahuis serves millions of readers and consumers every day, helping them stay informed and connected.
For more information, visit www.mediahuis.com