CUE to Power Digital and Print Publishing for La Croix, French National News Brand

May 24, 2022 – 2 min. read

2022 LaCroix logo

La Croix, one of the oldest national dailies in France, and Stibo DX are forging a new partnership to inject new capabilities into the media company’s creation and distribution of digital and print content. 

A flagship title of the Bayard publishing house, La Croix is known for its independent and quality journalism supplied to its website, content-rich app, daily newspaper and weekly magazine.

“The national Daily La Croix is a premium news brand that relies since 1883 on a large base of subscribers in France and outside of France,” says Philippe Colombet, Director and Publisher of La Croix. “The dynamics underlying the growth of the audience are shifting towards new touch points that combine state of the art digital editions, native apps, web platform, social media and a resilient print business. To accelerate the transformation of our newsroom, we have decided to partner with Stibo DX and leverage its robust publishing product portfolio."

“The CUE suite of products is constantly expanding its capabilities to support the ever-changing needs of a publishing industry in constant change. We are thrilled that Bayard has chosen Stibo DX as their partner to underpin the infrastructure of their future editorial development.” says Carsten Boe Jensen, Chief Customer Officer at Stibo DX.

The international publishing house Bayard, headquartered near the center of Paris, dates back to 1873 with the creation of the magazine Le Pèlerin. The company has a strong portfolio of other magazines, book publishing, digital news portals, apps and more.